Brand identity | Redesign– Logo– Website/app– Loyalty card– Collateral The assignmentThe Dutch loyalty program company had the challenge to broaden their participants base. In particular attract a younger target audience whilst staying recognizable for their current client base. The propositions range also expanded with more social focussed additions. Keywords for this redesign are: involved, friendly, […]
Brand identity | Redesign– Logo– Website/app– Collateral The assignment‘Always be learning’ is a data analytics company. Before this it was a training/consultancy company in the digital realm. There are two things that remain from their previous mission: the fox and the name. But to usher in the new course of the company and to show […]
UX Design + Research | Case study– Problem Definition– User Research– Rapid Prototyping– Wireframing– Visual Design As a beginner surfing enthousiast – living in Amsterdam – I want to grab as many surfing opportunities as possible. But as a beginner not all surfing conditions suit my skillset. Also being fulltime employed I am not able […]
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